Brochures, booklets
& collateral

Client Name:
American Express Financial Advisors (AEFA)

Specs: 10" by 12.75" outer envelope
containing 9" by 12" folder with 2 pockets
containing 12 individual inserts, 2 brochures,
various application forms and a letter

Colors: PMS 5435 coated, PMS 307, black

Image source: Stock photography and
icon illustrations created by in-house
digital illustrator

Objective: To provide American Express'
Financial Advisors with a toolkit that
informed them of company-wide marketing
programs and sales tools

Role: Art direction, image selection, chart
and table design, designed "look and feel"
which set the tone for future projects for
this piece of business