Direct Mail

Client Name:
American Express Platinum Card

Specs: 6" by 9" outer envelope,
#10 letterhead, matching 6" by 9"
postcard (shown at right)

Colors: PMS 877 metallic silver,
PMS black, CMYK black

Objective: To set-up a look and feel
for the American Express Platinum Card,
an upscale product that features many
service, fine dining, and travel-related
benefits. Postcard shown speaks specifically
to the travel-related benefits.

Click through to see invitation package to
sign up for the Platinum card.

Role: Art direction, layout design,
production coordination